Services
You may have experienced coaching before, or maybe you are completely new to the entire process. Either way, rip up the rule book and think again. Working with Jason will change your perspective on what can be achieved through coaching. It’s about putting you firmly in the driving seat and equipping you with all the tools you need to succeed.
Jason will tell it like it is, listen, question, challenge business “norms” and support you on the journey. You are unlikely to require help in all of the areas mentioned below, however, my initial evaluation session will allow us both to agree on what aspects of my services will benefit you.
This is not an off-the-shelf coaching programme. It’s 100% tailored for you – which means it delivers real results.
Positioning
Laying the foundation for growth
Your Objective
Measuring success is key to my programme. Without clear objectives, we have nothing to work on. I will help you define what they are, question if they are right and break them down into achievable and realistic goals.
Brand Positioning
Take away the products or service you sell and you are left with what do people really feel when they interact with you and your brand? Understanding this and getting it right can put you far ahead of your competitors.
Market Positioning
Do you stand out from your competition? Could you become a market leader or specialist in a particular sector in order to target a specific audience? Smart positioning can have a huge impact on your business and its growth.
Growth Strategy
Are you looking to sustain or grow your business? From adding security to your existing revenue to growth through more direct sales, partnerships or alliances. – A clear and achievable strategy will help you deliver this.
Owner Happpiness
I see many business owners who are exhausted, feel trapped and have lost the drive that is needed to run and grow a business. If I’m honest, I have been in that very situation and needed help to fix this. From this experience, I can give you the tools you need to make the decisions that will break the cycle.
Growth
TAKING YOUR BUSINESS TO THE NEXT LEVEL
Sales & New Business Development
Without these two things, you are unlikely to have a business – It’s one of the most important things to get right. From strategies for winning more work to telephone and face to face training.; Once right, I will check to see you have the right tools for the job in the form of software, presentations and collateral.
Marketing
With clear objectives and a good understanding of our target markets, we can then focus on the most effective marketing to promote your business. I have owned and run marketing agencies for more than 25 years and will give you a proven strategy that delivers results.
Customer retention
The phrase “You are only as good as your last job” could not be truer at a time where your clients have so much choice to take their business elsewhere. Looking after these relationships is crucial, and making sure you have the right skills, people and tools for doing so are essential to a growing business.
Upselling & client growth
So many businesses invest huge energy into winning new clients but then don’t explore the opportunities to grow and make the very best of those new relationships. You’ve done the hard bit so you need to make sure you have everything required to grow your clients’ spend.
Account & project management
If you run a business or offer a service that requires these skills, it is hugely important that you get them right. Bad account and project management will lose you clients and damage your brand’s reputation. No good business can afford that. I have spent more than 25 years nurturing client relationships, from small businesses to the largest global brands. I know what clients like and more importantly, I know what drives them mad and makes them move to a new supplier.
Efficiency
TAKING YOUR BUSINESS TO THE NEXT LEVEL
Process & delivery
Businesses have a number of processes, tasks, and jobs that come together to deliver their service or product. Reviewing and improving the way you carry out these tasks and the tools you use can have a huge effect on your profit. Not doing this may leave you behind or mean you are no longer competitive.
Profit review
Having an understanding of your finances and profit is important, however, understanding the detail of how well a typical client or project performs and how much real profit is made can be invaluable.
Staffing
Businesses are rarely grown without a good team of people – so choices and decisions about who, when and where are critical. To unlock the very best performance in your staff, you have to choose the right people to take you to that next level.
Fees, pricing & value
There are so many elements that affect what makes your clients feel they are getting value for money. Most consumers don’t make choices on price alone, so make sure everything you do reflects the prices you charge.
Outgoing health check
An audit and review of your outgoings, overheads, and cost of sales usually result in one thing: … savings!! With this insight and a clear change plan, you can turn these savings into more profit without reducing the quality of your business.
“Jason is one of those 'stand out' kind of people. He's massively driven and always delivers. He is brutally honest and transparent in the way he deals with people which builds success for his clients. On top of that he's just super good to be around; positive, sees opportunity and full of passion”
Alistair Bryan - Managing Director, Bray Leino
“Jason has a canny knack of creating a positive impression with anyone he engages with. Coupled with a sharp business brain, without a doubt he would be a valuable asset to any business he works for or with. Proof is in the pudding, give him a call”
James Callard – Business development manager, Globe Business Media Group
"I have been working with Jason for the past year and he has been really brilliant. He's very easy to work with, offering pragmatic advice and also making sure that things get done. We have looked at every element of my business, and from the re-branding to changing the way I operate and develop my revenue streams, he has been excellent. It's felt like a full business 'makeover', and I am now in a much better position both professionally and financially than I was a year ago."
Sarah Pohlinger - Director at Leabourne Financial Advice Ltd
“I needed help to develop my consultancy into a sustainable business. Jason quickly got to grips with the marketplace I cover (charity fundraising) and was able to help me focus on selling the key benefits of my service. We're now working up a marketing strategy together using customised materials that is already winning new clients. I couldn't really ask for more.”
Rupert Tappin. Partner, Decaid Consulting
"Jason has a fantastic ability to engage. His commercial awareness, developed through his deep understanding of both branding and marketing puts him in a unique position to lend his diverse and highly successful experiences for the benefit of his clients."
Matthew Armstrong – Business Development Manager, SAI Global Property
"I would definitely recommend working with Jason. He's a creative with a commercial brain, and he really understands what makes businesses work. He's done loads of great work across a range of sectors but I know him from the legal world and he knows that market inside out."
Charlotte Collins-White. Partner and Associate Director, Lansons Communications